Digital Communications
Email marketing has become a valuable part of colleges' and universities' recruiting strategies and communications efforts. Communicating identity and information through effective, interactive communications has become more imperative than ever in this evolving marketplace.| Many schools don't have ready access to state of the art, email platforms. Caffrey Interactive Media offers these services for institutions to deliver multimedia messages, e-newsletters, Open house invitations, alumni and parent communications, online event registrations, and pre-populated forms among others.
Our full-service coordination takes the heavy lifting out of the hands of our clients. We will tend to all technical and creative aspects of your projects so all your needs will be met. Our one-on-one personal service takes the stress out of your communications and e-marketing objectives.
We make your job uncomplicated and trouble-free through our robust online reporting and registration tools. Simply login through our client portal to view and download real-time visual reports of your messages or have us send them directly to your inbox. The CIM creative team excels at crafting brand-consistent and innovative methods of communication that engage readers with attractive design and drive readers to college and university websites. CIM can also work with, and improve existing messages that you have used in the past to bolster inquiries and applications. Our design and coordination team is always there for our clients, feel free to give us a call at any time for a free consultation.
FeaturesWe can execute a multitude of highly effective e-mail campaigns, invitations and surveys to a list of any size from any source. In addition, CIM provides a full-range of creative & technical services. - Customize E-newsletter content to match the demographics of each student. |
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Message ReportingEasily track message results in real-time on your own client page or have results sent directly to your inbox. The robust reporting features allow you to track the behaviors of your message recipients, including open-rates, click-thrus and easily download results. |
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Strategies for Success- Build your campaign around your core identity. Are you effectively promoting yourself in all your marketing? Develop a complete message that encompasses Pathos, Ethos, Logos in your communications. - Targeted follow-up messages. These should always be implemented to respond to the specific viewing and click-thru behaviors of students. Messages should focus on how your solution address the interests of various populations. - Identify your target audience. Carefully select, where possible, population segments that are the ideal targets for your solutions. This allows for focused messages that will resonate with the target -Select a theme for marketing campaigns. The theme should be consistent throughout all activities that are included in the campaigns. This will support your branding and help differentiate your institution from the rest. - Implement measurements. Metrics need to be developed for each component of the marketing campaign. This allows for proper evaluation of each activity and the overall effectiveness of communication. -Establish a follow-up process. Create personalized messages from admissions counselors and departments in which students have demonstrated interest. Developing a successful marketing campaign requires careful upfront planning. Include all departments within your institution that can support and foster relationships with students. |
